Real deployment
3x Lead Generation Through Integrated Digital Marketing
How a B2B technology company tripled lead generation with AB7 Solutions' integrated remote digital marketing team.
Client
B2B Technology Company (Mid-market, $5-10M ARR)
Engagement
Ongoing - 8+ months
The challenge
What the client was up against.
A B2B technology vendor was generating 40 qualified leads/month through marketing, with a blended CAC (customer acquisition cost) of $1,200. They wanted to reach 120+ leads/month but lacked internal capacity. Their 2-person marketing team was focused on campaign execution, not strategy. They needed additional marketing resources without hiring overhead.
The solution
How AB7 deployed.
AB7 Solutions deployed a dedicated team of 3 remote marketing professionals: a demand generation specialist, content marketer, and marketing analyst. The team implemented a multi-channel strategy: SEO optimization (organic traffic), LinkedIn outreach campaigns, webinar funnel optimization, and monthly thought leadership content. They integrated into HubSpot and provided weekly performance dashboards.
Services engaged
What we plugged in.
- Digital Marketing
- Content Marketing
- Lead Generation
- Marketing Analytics
- HubSpot Integration
Verified outcomes
The numbers, before and after.
Lead Volume
Before
40/month
After
125/month
3.1x growth
Cost Per Lead
Before
$1,200
After
$420
65% reduction
Content Production
Before
2/month
After
20/month
1000% increase
Marketing Revenue Attribution
Before
$50,000/month
After
$180,000/month
$130,000 monthly increase
Key takeaways
What this deployment proved.
Increased monthly leads from 40 to 125 (3.1x)
Reduced cost per lead by 65%
Added $130,000/month in attributed revenue
Increased content production from 2 to 20/month
Improved lead quality and sales conversion
“AB7's marketing team gave us the capacity we desperately needed without the overhead of hiring. They didn't just execute tasks - they brought strategic thinking. Our lead quality improved, our CAC dropped 65%, and we're now generating 3x more leads. They feel like an extension of our marketing department.”
How we ran this
The 4-step AB7 deployment pattern.
Every engagement above followed the same four moves. Same shape, different roles.
- 01
Discovery & Diagnosis
Kick-off call, requirements scoping, success-metric definition. We walk away with the role spec and the integration plan.
- 02
Source & Vet
First profiles inside 60 minutes for common roles, 48 hours for niche. NDA-protected, pre-screened, role-fit assessed.
- 03
Onboard & Integrate
IT setup, system access, knowledge transfer, pair work in week one. By day 14, the new seat is operating independently.
- 04
Optimise & Scale
Weekly performance reviews, monthly retros, capacity expansion when ready. 30-day replacement guarantee throughout.
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