Sports, Fitness & Wellness.Operated by AB7.
Fitness + wellness brands need member ops, content production, app engineering, and customer success at scale.
The argument, in one page.
- $1.5Tglobal wellness market
- 60%of wellness ops is admin
- 60-70%cost savings via AB7
Wellness companies grow on community. Community needs operations.
Fitness + wellness brands need member ops, content production, app engineering, and customer success at scale.
We'll map your specific sports, fitness & wellness ops gaps to the bench AB7 can deploy in 7–14 days.
Book the briefingFive fires inside Sports, Fitness & Wellness ops.
What we hear from sports, fitness & wellnessoperators isn't a strategy gap — it's an execution gap. The roadmap is fine. The spreadsheet is fine. What's missing is the bench required to actually run it. That's what we built AB7 for.
Below: the five fires we keep finding inside this category. Each one maps cleanly to one of AB7's six service pillars — which is the point of the rest of this brief.
“Most sports, fitness & wellnessbuyers don't need more advice — they need staffed seats.”
- .01
Member onboarding + retention ops
Member onboarding, churn ops, billing reconciliation specialty work.
- .02
Content production at scale
Video workouts, blog content, social media for fitness brands.
- .03
Fitness app engineering
Mobile app + wearable integration engineering specialty.
- .04
Multi-location gym ops
Multi-location franchise gyms need centralized ops.
- .05
Wellness data + analytics
Member analytics, retention modeling, wellness data pipelines.
The six pillars, mapped to your fires.
One MSA covers all six. Add or drop pillars without re-papering the engagement.
- 01Pillar
BPO / KPO
Member ops, billing, customer successSolvesMember experience + retention ops
- 02Pillar
Sales · Marketing · HR-Ops
Content marketers, video editors, socialSolvesContent + community at scale
- 03Pillar
IT, Software & Tech
Fitness app developers, wearable integrationsSolvesApp + wearable engineering
- 04Pillar
Finance & Accounting
Multi-location gym accountantSolvesMulti-location P&L + recurring billing
- 05Pillar
Cybersecurity
Health-data privacy + GDPRSolvesMember health-data security
- 06Pillar
Recruitment
Wellness-specialty recruiterSolvesSource fitness + wellness talent
Roles you can deploy this quarter.
A typical Sports, Fitness & Wellness engagement opens with 2–3 seats and expands. All seats sit under a single MSA.
- Part-time (20 hrs/wk)
- Full-time (40 hrs/wk)
- Fractional (executive)
- Project-based / RPO
- No.Role · PillarFrom
- 01Member Onboarding + Retention OpsBPOFrom$850 / mo
- 02Multi-Location Gym AccountantFinanceFrom$1,200 / mo
- 03Fitness Content Writer + Video EditorGTMFrom$1,200 / mo
- 04Mobile App Developer (React Native)TechFrom$1,800 / mo
- 05Wellness Data AnalystTechFrom$1,400 / mo
Indicative monthly rates. Final pricing varies by seniority, geography (India / Philippines) and shape. Add headcount any time without re-papering the MSA.
What changes, and when.
Outcomes tracked weekly inside your shared dashboard — not promised in a deck.
The first 14 days are setup and absorption. Real movement on metrics begins around Day 30. By Day 90, the bench is steady-state and you're measuring outcomes — not the engagement.
Most sports, fitness & wellness operators recoup setup cost by Day 60 from a combination of savings + uplift on the metrics below.
- MilestoneDay 14
Member onboarding + retention scaled
- MilestoneDay 30
Content output 5-10× lift
- MilestoneDay 60
Mobile app feature velocity restored
- MilestoneDay 75
Multi-location P&L visibility
- MilestoneDay 90
60-70% cost savings
Compliance and tools, the quiet way.
No surprises at audit time. We sign your DPA, follow your stack, document everything in your dashboard.
- GDPR + HIPAA-aware (health data)
- Multi-jurisdiction wellness regulation
- MindBody · Zen Planner · Glofox · Mariana Tek (gym mgmt)
- Stripe · Square (recurring billing)
- Apple Health · Google Fit · Oura · WHOOP APIs
We don't sell, resell, or distribute these platforms. Our remote staff operate on your existing accounts under your governance. All trademarks belong to their respective owners.
An engagement, in case-file form.
A composite drawn from real Sports, Fitness & Wellness deployments. Names redacted, structure intact.
Multi-location gym — member ops + content
12-location gym group struggling with member onboarding + content production.
AB7 placed 5-FTE pod (member ops + multi-location accountant + content + video).
Churn down 22%. Content output 6× lift. $360k/yr saved.
What Sports, Fitness & Wellness buyers ask before signing.
Need a remote Member Onboarding + Retention Ops
for sports, fitness & wellness?
One MSA. Six pillars. A bench that already speaks sports, fitness & wellness. Your first hire goes live in 7–14 days.