Skip to main content
Back to all case studies
AI & Automation

Real deployment

Eliminated 1,400 Hours/Month of Manual Ops Work with AI + RPA

How a US e-commerce brand automated order-routing, inventory sync, and customer-support triage using an AB7-built stack of N8N, Zapier, and a Claude-powered support bot — recovering 1,400 hours of human work every month.

Client

US Direct-to-Consumer E-commerce Brand ($18M ARR, 12 SKUs)

Engagement

3-month build, ongoing maintenance retainer

The challenge

What the client was up against.

A fast-growing DTC brand was running its operations on five disconnected SaaS tools (Shopify, ShipStation, NetSuite, Gorgias, Klaviyo). A 4-person ops team was spending the bulk of every day copy-pasting between systems: reconciling orders, syncing inventory, tagging support tickets, triggering refund flows, and answering ~600 repetitive support emails per week. Hiring more humans was not the answer — they needed automation, but had no in-house engineering capacity to design or maintain it. Two prior consultants had built brittle Zapier zaps that broke under volume.

The solution

How AB7 deployed.

AB7 deployed a 3-person AI & Automation pod (1 architect + 2 automation engineers) to redesign the operations stack. Layer 1: N8N workflows for order-to-ship, inventory sync, and refund triggers — 47 automations replacing the manual copy-paste work. Layer 2: Zapier filters for marketing event tracking. Layer 3: a Claude-powered support bot trained on their 18-month ticket history that auto-resolves Tier-1 tickets (order status, shipping ETA, return policy) and routes the rest. We also wrote runbooks and on-call alerts so the client's ops team can debug failures themselves.

Services engaged

What we plugged in.

  • N8N Workflow Automation
  • Zapier Integration
  • Claude / GPT Support Bots
  • Shopify + NetSuite Integration
  • AI Engineering
  • Operations Re-architecture

Verified outcomes

The numbers, before and after.

Manual ops hours saved

Before

1,600 hrs/mo

After

200 hrs/mo

1,400 hrs/mo recovered

Tier-1 support resolution

Before

Human-only, 4 hr median

After

AI-resolved, 90 sec median

160× faster

Order-to-ship cycle

Before

26 hrs

After

4 hrs

85% faster

Annual operating cost

Before

$220,000 (4 ops FTE)

After

$78,000 (1 ops + AB7 pod)

65% cost reduction

Key takeaways

What this deployment proved.

01

Recovered 1,400 hours of manual ops work per month

02

47 N8N automations replacing copy-paste between 5 SaaS tools

03

AI support bot handles 70% of Tier-1 tickets autonomously

04

Cut annual ops cost by 65% without losing capacity

05

Client's own ops team can now debug & extend the workflows

We thought we needed to hire two more ops people. AB7 told us we needed automation, not headcount. Three months later we'd cut 1,400 hours of monthly busywork and our ops team was finally working on growth instead of order spreadsheets. The Claude support bot alone handles 70% of tickets without anyone touching them.

COO, DTC E-commerce Brand

US Direct-to-Consumer E-commerce Brand ($18M ARR, 12 SKUs)

How we ran this

The 4-step AB7 deployment pattern.

Every engagement above followed the same four moves. Same shape, different roles.

  1. 01

    Discovery & Diagnosis

    Kick-off call, requirements scoping, success-metric definition. We walk away with the role spec and the integration plan.

  2. 02

    Source & Vet

    First profiles inside 60 minutes for common roles, 48 hours for niche. NDA-protected, pre-screened, role-fit assessed.

  3. 03

    Onboard & Integrate

    IT setup, system access, knowledge transfer, pair work in week one. By day 14, the new seat is operating independently.

  4. 04

    Optimise & Scale

    Weekly performance reviews, monthly retros, capacity expansion when ready. 30-day replacement guarantee throughout.

Want a deployment like this?

Tell us your numbers — we’ll project realistic outcomes.

On a 30-minute call we’ll walk through the deployment closest to your role, stack, and timezone — and project what your before/after table would look like.

Quick Directory

Browse our services, roles, and resources at a glance.